Dr. Iris Gartner Moryosef is full time lecturer from Hadassah Academic College in Jerusalem specialized in Marketing Strategy and consumer behavior topics. In 2014 she completed her doctoral studies at the University of Pecs, Hungary, on consumer behavior amongst first time mothers. Her main research focuses on service satisfaction, consumer behavior and buying decision among mothers after childbirth.
Dr. Iris gertner
Presentation Title: Mother’s Digital Purchase Behavior of Newborn Products
Hadassah Academic College, Israel
Past Speaker